Realstate.com.au
Innovation in assembly is quite common on Web 2.0 websites/platforms/applications for other websites. What it means that any website can encourage web developers to create an API (Application Programming Interface) which they can use to attach or harness the information within those applications for other uses.
Realstate.com.au is a clear example of this development where the website meets its main objective (in this case showing lists of properties to rent or buy, according to a specific criteria) and helps its users to connect with Facebook and Twitter (just in case you feel like sharing the place you want to buy or rent with your friends and also get their opinion about it).
It also uses Google Maps to help the users locate the property and meet a bit more about the suburb without actually being there physically.
In addition to all the tools that makes realestate.com.au a good example of a web 2.0 Innovation in Assembly they also have and application for iPhone, where they can book an appointment with the real estate agent and keep track of the properties they have visited.
In my opinion the integration of APIs and services is good to the end user, because he/she can enjoy all the tools and applications in a more integrated way. But it is also good for developers and website as they can advertise their product and services outside their websites giving them a bit more of prestige.
Being patient as an agent is a good example to other real estate agents. This will motivate them to do the right thing for their own strategy. And also, if we think that what we are doing doesn't bring good things for our business. Then we should learn new things and try to apply it in our business.
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